A new era begins GmailAs we informed you, Google Measures announced months ago to combat email's most annoying phenomenon have now begun to be implemented: Spam.
In particular, Gmail is going to change once in the coming months Less dangerous and annoying spam emails flood users' inboxes. As Forbes reports, many senders of emails have already started receiving warnings.
An even bigger change is expected in the image of inboxes In April 2024A Google representative confirmed it to the media It will start rejecting the percentage of email messages that do not meet the specifications. Gradually, depending on the results the new rules bring, the company plans to further increase the rejection rate. For example, if 75% of the volumes of emails sent meet the specifications, a percentage of the remaining 25% will be rejected, but it is not clear how large this percentage will be.
Next important date 1The JuneBecause she is Deadline provided by Google for all business sendersPromotional emails for a link Easily accessible delete button Removes user from recipient list with one click. Now, more between now, most of the newsletters attach to complex questionnaires with their 'unsubscribe' button, coaching the user until they delete it.
We remind you that the new rules will target the actions of mass senders, meaning those who send more than 5,000 emails to Gmail accounts each day. These strict rules are aimed not only at significantly reducing spam, but also at improving security and simplifying the process one must follow to be removed from lists.
Central to this new initiative is imposing a firm spam rate limit on all email senders. Although Gmail's current guidelines advise these senders to keep their spam rates below 0.3%, this has been a simple guideline for years.
